QR codes, an initialism for Quick Response codes, have been around for decades, but have really come into popularity over the last few years especially since the pandemic. Basically an upgraded version of a UPC barcode, the QR code is a machine-readable optical label that can contain data about the item to which it’s attached. When scanned with a Smartphone, the QR Code will take you directly to a specific webpage, menu, payment screen, app, or offer specific information unique to the code. Its applications vary, but can include product tracking, item identification, time tracking, document management and general marketing.
With many available functions, using QR codes for your next meeting or conference could assist in various aspects of your event from registration to attendee engagement. QR Codes are also super cost-effective and are accessible to most guests with use of their smartphone camera. Below, we touch on just a few of the ways a QR code could streamline your event!
Using QR Codes for Event Registration
Registration is the heart of meetings and events. Registration is how event professionals secure attendees; and it is also one of the best ways to drive your return on investment (ROI). Registration is also usually the first impression of an event and therefore should be as efficient and user-friendly as possible. Adding a personalized QR code to invitations and registrations forms allows for easy and direct access, so that attendees can avoid the lines and get to the event!. QR codes direct the attendees to the registration page to fill out the necessary information while also providing important logistics about the meeting, such as date, location, agenda, speaker list, etc.
Using QR Codes to Personalize an Event
QR codes are an amazing way to showcase your event or conference by bringing your vision and idea directly to your attendees. If there are any marketing materials, promotions or even coupons you would like to share, a QR code is the fastest way to access them without confusion. Your personalized QR code can accelerate the message about your event while providing fast and direct information to all shareholders. Sponsors can also use these as a marketing tool, allowing easy access to their own information to your attendees.
Other Uses for QR Codes
Registration and marketing are a huge part of an event, but there are smaller details of an event where a QR code could really help ease a planner’s mind.
- You could print QR codes on participants’ badges for easy exchanges of contact information instead of business cards.
- You could also use a QR code as verification of visitor entries. Similar to using it as a registration of attendees, you could add another layer of confirmation and safety to your meeting space.
- Another great way to use a QR code is for feedback after your event. Passing out surveys can be a nightmare, and they usually end up in the trash on attendee’s way out.
- Using a QR code in your presentation, on signs at the entrance and exits of venue space or smaller printouts help reach more of your attendees and pull in the most succinct feedback.